Why signature templates like "russian lips" may not fit you.

We believe templates, like "russian lips", are just trends.

Lip filler has changed over the years. Years ago it was all about plump volume and big lips which infamously led to the name "duck-lips", it then shifted to catchy-names like "italian lips", "russian lips" and so on. At the moment most people have realised not all fillers are the same and looking as close-to-natural as possible is the ideal goal. Many people are now looking for results that suit their own face rather than using the same lips template as everyone's else, reason why the next step in lip fillers is moving away from templates.

There isn't a perfect lip shape like to suit everyone

Every person has a different face. Some people naturally have fuller lips, while others have thinner lips or changes in volume over time. Because everyone starts from a different point, the same treatment will not create the same result on every person. A good treatment plan begins by looking at what already suits your face and making changes that feel appropriate for you.

We moved away from using templates long ago

Social media trends can influence the way people think about beauty. Styles such as "Russian lips" have become well known, but a popular style is not always the right choice for every person.

A lip shape that works well for one individual may not suit another. The best approach is to consider your own features instead of choosing a look simply because it is currently popular.

Treatment starts with understanding your goals

Before any treatment, it is important to understand what you would like to improve and what type of result you want.

A consultation considers:

• Your natural lip shape

• Your facial features

• Your expectations

• Any previous treatments

• The level of change you would like to achieve

The treatment plan should be created around these factors rather than following the same approach for everyone.

Enhancing your appearance while staying yourself

Many people choose lip filler because they want to improve their appearance while still looking like themselves. The aim is not to create identical results or copy a specific style. It is to make changes that work with your own features. For some people, this may mean adding a small amount of volume. For others, it may mean improving shape, balance or definition.

The future of lip fillers is improving your own

Lip filler treatments are becoming more focused on individual choices rather than following a single trend. Instead of choosing a look because it is popular, the focus should be on finding what works best for you. People are not the same, so treatments should not be identical either.